Talk:MMO/@comment-62.235.214.173-20130501210820/@comment-9013430-20130501224140

There are many marketing models that can be used for MMO. The one you mentioned is a very traditional one (pay for games + monthly fee) found in games like WoW. The newer models nowadays are pay for games + no monthly fee (i.e. Diablo III) or the games are free but you can pay for cosmetics (i.e. Dota 2). The newer models are better for marketing purposes and gain more players in general. While it might sound weird, these models actually work wonder.